Rixy
Startup Kit for Premium Bird Nutrition Brand
Rixy is a new premium bird-nutrition brand offering complete diets and special blends for all types of birds, from small finches and canaries to lorikeets, honey-eaters, macaws, cockatoos and more.
Our Goal
We were engaged to craft the brand identity, packaging ecosystem, and communication assets for a strong market debut.Logo Startup Kit Website
Outcome
Rixy enters the market as a modern, science-driven, bird-first brand, with a packaging design and visual identity built to grow as new species lines and blends are introduced. This identity elevates Rixy from ‘pet food brand’ to a trusted companion for bird enthusiasts and breeders.
Impact
Clear product positioning
Premium shelf presence
Brand trust through visual consistency
Scalable Package Designs
The Challenge
- Create a brand that speaks to serious bird lovers, breeders, and hobbyists.
- Communicate species-specific suitability clearly without overwhelming the design.
- Design a packaging framework capable of scaling to multiple SKUs.
- Ensure visual standout across e-Commerce listings, retail shelves, and social media.
Understanding the Users
We studied how bird owners and breeders select feed. Key insights: Bird owners – want visible trust cues: nutrition benefits, species match, and natural ingredients. Breeders – look for consistency & quality, which packaging should reassure. Retailers – want quick recognition by colour and iconography.
Our Solution
Brand Identity
We designed a clean, expressive identity system combining a refined bird-symbol mark with confident typography.
Packaging System A cohesive packaging architecture built to be both premium and effortlessly scalable:
- Species-based colour coding for instant recognition.
- Clear product type hierarchy, like Seed Mix, Pellets, Super-Fruit, Egg Pearl, Gourmet, and more.
- Bird imagery and iconography to communicate suitability at a glance.
- Modular layout system that enables seamless addition of new species, blends, and future SKUs.
Digital & Print Collateral
- Amazon listing packaging renders & promo graphics.
- Social media templates for highlights and care tips.
- Store-front leaflets and breeder outreach material.
- Mini brand style guide for internal and partner use.
