TAFE

Unified Digital Ecosystem

We partnered with one of the world’s largest tractor manufacturers to reimagine their digital presence, merging multiple business verticals into a single, responsive, and easy-to-manage platform.

Our Goal

Website Gen AI UI/UX

Outcome

The result was a cohesive, mobile-first ecosystem that connected every aspect of the brand, from corporate teams to farmers in the field. A digital experience that feels as powerful and efficient as the machines it represents.

Impact

+32% product enquiries

Faster lead response

Higher dealer engagement

Unified brand presence

Improved customer experience

The Challenge

Four tractor brands, Farm equipments, Engineering plastics, A vehicle franchise business, each needed its own space while staying connected to one corporate brand

Online enquiries were fragmented and hard to track, leading to missed opportunities. Our task was to design a unified digital system that works seamlessly for every stakeholder.

Understanding the Users

We spoke to the people behind the brand, the ones who live it every day:

Farmers – the end users seeking reliability and clarity.
Dealers – converting enquiries into real-world sales.
Communication Team – managing updates and content.

Through interviews and field insights, we built a user-centered foundation for every design and flow decision.

Our Solution

Product Experience Pages
We designed immersive product pages that bring each machine to life, with structured specs, 360° views, and a streamlined enquiry CTA. A clearer, richer experience that helps customers explore deeply and connect quickly.

Dealer Locator, Built for the Field
A mobile-friendly, location-based map that helps users instantly find their nearest dealer, with directions and quick contact access, optimized for low bandwidth.

Unified Enquiry Management
A centralized system that routes every enquiry based on geography and product category. Instant notifications to sales teams. Real-time tracking and feedback. No lead lost. No delay.